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¿Why the name Ruxi? The store has the same name as the founder of the brand Ruxi, because from a young age they called him by his nickname, actually his name is Ruder but a family member specifically a cousin couldn’t say his name and said, Rubén, Rube and one of those days he called him Ruxi, then he started calling him that way and everyone started calling him Ruxi and that’s how the nickname was born. That’s why he wanted to call the online store Ruxi and Rx is the abbreviation for Ruxi.