¿Why the name Ruxi? The store has the same name as the founder of the brand Ruxi, because from a young age they called him by his nickname, actually his name is Ruder but a family member specifically a cousin couldn’t say his name and said, Rubén, Rube and one of those days he called him Ruxi, then he started calling him that way and everyone started calling him Ruxi and that’s how the nickname was born. That’s why he wanted to call the online store Ruxi and Rx is the abbreviation for Ruxi.
Opening The store was put online on 10/19/2019 after many changes in brand image renewal we got in to the brand image that we have today. In Ruxi we want to give a minimalist and clear image. Throughout this year 2019 and 2020 it will continue to change since our brand wants to go the way of 100% Ecological and recyclable products and not only in illustrations but also in more formal clothes and sports in the coming years.
In addition we are thinking of offering other additional services for the clients that will be presented on the website during this year and the next one.
We have renewed and improved our logo, our online store, new illustrations, garments.
A global pandemic also began affecting both people and businesses since people had to stay at home for a long time and establishments were closed due to the pandemic, but online purchases were not affected as quickly They took security measures against covid-19, in order to provide people with complete safety.
Therefore, Ruxi.shop continued its work in the same way and the demand of the people increased since the physical stores were closed and therefore the online demand increased.
In 2021 we have new challenges and products as soon as we will put in our store exclusive sports shoes drawn by hand by our brand Ruxi.
Ruxi is a young cosmopolitan of Spanish nationality, passionate about tennis and has been professionally dedicated to tennis since he was 9 years old. His great hobby since childhood are illustrated drawings. Together with his uncle painter he began to like drawing. He wanted to learn to draw and learn techniques about it, so he began in the world of illustration.